Search, Choose, Analyze

With increasing concerns over privacy, more individuals are choosing to browse in “incognito” mode, as it is commonly referred to in Chrome. In response to this shift, platforms such as Blis have emerged. Although they do not utilize personal data, these platforms leverage device identifiers, location, and contextual signals to deliver meaningful analytics. This information, along with its functional capabilities, was translated into a structured and intuitive visual architecture designed to ensure that users—regardless of their level of digital expertise—can confidently and effectively engage with this advanced marketing tool.

Informative graphics

Striking, impactful graphics and photography form the foundation of our design approach for Blis. By combining visually compelling imagery with clear, subject‑driven informational graphics and intuitive functionality, we created a distinct digital identity. This thoughtful integration has helped position Blis as a standout service within a highly competitive market.

Data Visualizations

Geography is just one of many options available.
Research shows that bold, clear graphics can resonate with audiences up to 100 times faster than text. For this reason, we incorporated large map segments throughout the platform, creating a visual landscape that helps users quickly orient themselves and understand what’s possible. Our data visualizations—leveraging color, gradients, and strategic placement—seamlessly complement these graphics, delivering a powerful and impactful design experience.

Strategy

A highly sophisticated platform with virtually unlimited user pathways. Through a tailored approach to data, we developed a user experience that is fully customizable—leveraging filters, diverse measurement methods, geolocation, and more. The level of precision is unmatched: for example, you could target individuals who have lunch at a specific McDonald’s, on a specific street, in a specific city. Every interaction is designed to deliver granular control and accuracy.

Overview

For brick‑and‑mortar fast food establishments, understanding the target audience within the immediate vicinity is essential for executing effective marketing strategies. This is why nearly every user journey begins with an interactive map, designed to display multiple informational layers based on the elements selected.

Data Mining

With the advanced data-mining capabilities provided by Blis, the platform leverages powerful data visualization to translate complexity into clarity. High-level summary graphics present key category metrics in relation to national averages, while a multi-factor search function enables users to generate tailored comparisons based on their specific criteria.

Advanced Search

The advanced search functionalities we developed incorporate standard breadcrumb navigation for straightforward input and deletion of criteria. Furthermore, the inclusion of custom or pre-selected filter types, such as "and" or "all," facilitates an effortless yet entirely personalized approach to user searches.

Map Overview

Running a successful business requires not only effective management of your own sales operations but also a clear understanding of the competitive landscape.By integrating global GPS tracking with Google Maps, the platform’s user experience (UX) makes it exceptionally straightforward to identify where your business stands in relation to competitors, while simultaneously highlighting the precise demographics to target in upcoming marketing campaigns—all achieved without reliance on website cookies.

Design System

The design system developed for Blis exemplifies the many systems we have established this year for comparable clients. Historically, implementing design modifications within extensive applications could consume days or even weeks. However, with contemporary design systems, both minor and significant changes can be deployed globally within minutes. This approach represents the current standard in modern design and development practices.

Table View

There are instances when data visualization must take a step back to accommodate traditional tabular displays. Data scientists, in particular, often prefer to examine raw data first to fully grasp its potential. Similarly, advanced users may choose to construct their own data views from the ground up. The Blis platform has been designed to account for these diverse user preferences, ensuring flexibility for all user demographics.

Audience Explorer

Our audience exploration user experience is designed to enable users to begin with a broad view of their chosen segment or region and progressively narrow and refine their research. This approach allows them to pinpoint their target market with exceptional precision and effectiveness.

Brand target

Brand success is fundamentally tied to brand awareness. Building awareness requires identifying and targeting specific demographics with consistent, diverse, and engaging messaging delivered over time. However, reaching the right audience is only part of the equation—the greater challenge lies in ensuring that audience actively notices and connects with the brand. Achieving this depends on engaging them in the places and contexts where they are most receptive to the message.

Lifestyles

A target market—like all aspects of human behavior—can be highly complex. The user interface is designed to simplify this process by enabling users to define their target audience through an extensive combination of customizable and pre-determined filtering options, supported by user-generated search criteria.

Digital Affinity Applications

Effectively targeting individuals where they are, where they are headed, and where they are most receptive to messaging begins with understanding their digital connections. Insights into the applications they use can be just as valuable as knowing where they consistently shop for essentials such as groceries.